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Neeva Kedem, the art photographer behind Imagine Letters, tells her story:

For me, The Imagine Letters project is a unique, beautiful expression of a written communication between people. Using letter photos as an alphabet photography wall art is an original Idea for both unique home decor and a wonderful gift Idea. 

I started to notice how different objects looked like letters sometime in the 90's, during my work as a professional photographer. The letters were popping out of almost anything: buildings, nature, even the kids' playground! I started to take pictures of letters, creating my very first letters collection.

In the last 20 years, I took many more alphabet photos, separated by different collections. I usually go by cities; I started with my favourite city New York, followed by Paris, London, Prague, Los Angeles and of course, my home city and also my favourite – Toronto. There were times when this is all I did: hunting for letters! Most times it was not an easy task; it's not just about seeing the letters with your eyes. In order to take a good picture of what looks like a letter you should have the right lens that allows you to capture it well, especially from a distance. I had to make sure that every letter is sharp and clear, but at the same time that it's still looking like its original object (whatever that may be). Many times I had to wait for the perfect lighting, coming back again and again to the same spot. Some letters looked best in a sunny day; some looked better when the sun was hiding behind the clouds, when there were no shadows around. And of course, I had to travel a lot in order to get the most beautiful letter pictures from around the globe!

In my Imagine Letters blog, you will be able to read more about my letters hunting adventures around the world.

What is so special to me about Imagine Letters, is the beauty and uniqueness of these photos. You can find letters in almost anything – even in the kitchen sink :-) Traveling the world got me interested in finding special letters that people truly enjoy looking at. Elegant ancient English architecture, French decor, New York City symbols, Hollywood stars – every letter tells a story! The huge effort I made came into fruition with all those wonderful letter pictures that people just love!

These days the team at Imagine Letters are busy with creating more and more beautiful words and names for people around the world. Customers send us their Imagine Letters picture where they show us how they used it in their home, Office or studio. For many people it was the best Christmas gift they ever gave or received. I get emails every day from people who are in love with the letters! One woman wrote me that she has her last name with Paris letters in her living room, and every time she has an argument with her husband she simply look at the picture and remembers their honeymoon – which took place in Paris. This reminds her of how much she loves her husband and how wonderful he can be... and all that thanks to those amazing letters!

People are using Imagine Letters to convey messages of love, friendship and joy. The word FAMILY reminds people what's really important in life, especially when using the Imagine Letters to spell the family's last name. Kids love to see their own name in their room – Imagine Letters works great with their young imagination, helping them learn the alphabet in such a fun way!

One of the best things about Imagine Letters is that this is what we call a 'forever gift', which means that most people hang it on the wall and it stay there forever. You don't put it in the drawer and forget about it, like most gifts. It's a constant memory to the person who gave it to you, to the place that inspires you, to someone you love. And it's always there, sometimes for a lifetime. All that while enhancing your walls with the beauty of New York, Paris, Rome, London, LA, Prague, Toronto and more! I guess this is what I love most about Imagine Letters; this is the source of my passion to keep going, hunt for a new letters in new places!

alphabet photographer
Art Photographer Neeva Kedem

Neeva during the Imagine Letters photo shoot in London, UK (yes - this is inside the TUBE!)




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